Felicia Greiff builds trust with audiences by fostering a genuine connection to brand. Trained as a journalist, she has spent her career committed to bringing a human touch to the work: in writing, in design, and in every other touchpoint with a brand.
Felicia specializes in early and mid-stage B2B tech companies, where she builds content programs from the ground up: owned and earned, editorial and executive, across every channel that matters. She has helped build brands that went on to successful acquisitions. She holds every piece to a high standard: clear, compelling, and built to move an audience. Currently, she’s taking on consulting clients. Get in touch.
Experience
Felicia returned to Wisq as Head of Brand and Content, owning company narrative, messaging, and editorial strategy across content, events, and executive communications. She partners with executives to shape thought leadership and external messaging, leads events strategy, and drives cross-functional alignment across Product, Sales, and Marketing.
Consulting on content strategy, blog writing, social media strategy, virtual event coordination, and communications support.
Felicia joined Wisq as Content Lead, building the content function from the ground up with eBooks, blog posts, and lead generation assets that drove demand generation, and establishing the startup as a thought leader in the human resources space.
Terminal is a job marketplace for global software engineers. Felicia led content, brand, and demand generation strategy across two distinct audiences: HR and engineering hiring leaders on the demand side, and engineers on the supply side. She built the editorial calendar, launched flagship research, produced a major virtual event, and managed the PR agency and external vendors.
As Director of Content Marketing, Felicia built trust and credibility for Cadent, a connected TV advertising platform, positioning it as the independent, preferred ad tech partner to brand marketers. She led content and PR across North American and European divisions, including executive thought leadership, paid social, event sponsorships, and owned, earned, and paid content marketing activities. Cadent was acquired by Novacap in 2023 for approximately $600 million.
Turn is a programmatic advertising platform. Felicia spearheaded the content strategy, solidifying the company’s presence within the ad tech ecosystem. During the acquisition by Amobee, she oversaw PR efforts, managing social promotion, coordinating with Singtel offices globally, handling press communications, crafting messaging, executive bylines, and internal communications. Turn was acquired by Amobee in 2017 for $310 million.
Guiding Principles
Trust the reader to draw their own conclusions.
Make it conversational. It helps the reader feel connected to you and shows them there’s a person behind the writing.
Joy and playfulness come through in your writing.
Remember these and you’ll serve the reader well.