Felicia Greiff builds cohesive PR and communications programs with content marketing at the center. She began her professional life in journalism, then built a marketing career guided by her belief that a consistent brand message—coupled with a human voice—builds credibility and trust with audiences.

Previously, Felicia served as Content Marketing Lead for an HR tech startup called Wisq. She has held roles in content, brand and communications, with core responsibilities including owned and shared content strategy, PR strategy, paid and organic social media planning, marketing communications, virtual and in-person event management, and executive communications. Currently, she’s taking on freelance clients. Get in touch.

Consulting

2023–Current

I offer a variety of marketing services—including blog writing, social media strategy, virtual event coordination, and comms support—to early and mid-stage tech startups.

Wisq

2022–2023

On the Marketing team, I led content marketing, PR, communications, social media strategy, executive branding, and brand marketing.

During my tenure at Wisq, the company was on a mission to make the workplace more human and empathetic through its social connection platform. I built the content function from the ground-up, with assets including eBooks, blog posts and other lead generation magnets that drove demand generation. I also took on the exciting challenge of establishing the startup as a thought leader in the human resources space. I led the creation of a podcast, Happy Here, hosted by our CEO Jim Barnett.

Terminal

2021–2022

Cadent

2018–2021

Turn (acquired by Amobee)

2016–2018

At Terminal, a job marketplace for global software engineers, I led the brand across different aspects of content marketing, including segmented content for email campaigns, our demand (HR and Engineering Hiring Leader audience) and supply side (Engineers) blogs, guides, social media and sales enablement collateral.

I built our quarterly editorial calendar across channels for supply-side and demand-side audiences, including our marquee research report, “The State of Remote Engineering.” I also maintained our organic social presence and managed our PR agency, vendors and freelance writers for go-to-market activities and thought leadership strategy.

At Cadent, a TV ad tech company, I was responsible for building trust and credibility in the brand as the independent, preferred ad tech partner to brand marketers.

I led content and PR for Cadent’s North American and European divisions, including writing and editing executive thought leadership, managing paid social campaigns, planning and executing event and content marketing sponsorships, and leading our owned, earned, and paid content marketing activities.

At Turn, a programmatic advertising platform, I spearheaded the content strategy, solidifying the company’s presence within the ad tech ecosystem.

During the acquisition, I oversaw PR efforts, managing social promotion, coordinating with Singtel offices globally, handling press communications, crafting messaging, executive bylines, and internal communications.

I collaborated with the Turn CEO on executive bylines addressing significant industry issues, including responding to the 2016 ANA transparency report. I also curated content positioning Turn as a market leader through various channels, including a blog series on analytics frameworks and customer journey mapping, as well as ebooks, events, and thought leadership pieces. As part of our transition to Amobee, I led the messaging strategy and collateral development for our API social partnerships with key platforms like Snapchat, Facebook/Instagram, Twitter, and Pinterest.

My content marketing approach begins with research. I spend time where the audience spends their time. I ask questions around company purpose, including: “Why do we exist?” and “What problem do we solve?” From there, I identify content pillars or themes that serve the audience (and if I can, use language that comes directly from them) to educate, entertain, drive engagement, and ultimately, serve business goals.

My content philosophy is to glean as much value from every effort as possible. I always keep the audience in focus and write in a way that makes for pleasant, straightforward reading.